With more and more people shopping online, an eCommerce website is a great way to boost your sales.
Adding a shopping cart to your website with a SSL certificate gives customers the confidence that your site is secure and protected.
With the Business Catalyst eCommerce solution anybody can take advantage of this exciting opportunity, even if you’ve had no previous experience selling online.
A product database makes it easy to organise and search your shopping cart items by brands, styles, colours, gender, or size, or any other custom categories you may require for your product.
This is not only beneficial to you as the owner of the site/business. It’s also great for end users trying to find the right product to suit their needs.
From an inventory and bookkeeping perspective, these databases can link into your accounting software, making bookkeeping easy.
An eCommerce payment gateway of some kind is required for your customers to make purchases or pay bills via your website.
There are two options available with pros and cons to each”
A bank merchant facility lets your customers make purchases through your web site using their credit card.
You will need to make arrangements with your current bank to connect to your website, enabling the funds to be transferred to your account instantly.
Set-up costs for this form of payment are higher than using PayPal but the cost per transaction is much lower.
This is a great way to get started selling online and test the market before outlaying the set up cost for a bank merchant.
You don’t need to make arrangements with the bank to get this payment method operational. However, the cost per transaction is much higher – so if you’re making a lot of sales it can become quite costly.