Email marketing is the use of email to communicate with your customers.
By building a database of your clients and potential clients you can then contact them informing them of your upcoming specials, new products of services, or even just to say happy birthday.
Email marketing software takes this to a new level.
It not only lets you send great looking personalised emails en masse, you can also see who opened the email, what time they opened it, how many times, and what areas of the email were of most interest.
All of this information is crucial to growing your business and tailoring your products and services to your clients’ needs.
Business Catalyst integrates email marketing software right into your website CMS, allowing you to manage your client database and email campaign as easily as you edit your website.
It also combines the reports and statistics for your website and email marketing campaigns.
An important feature is setting up custom designed email marketing campaigns that replicate the look of your website.
This feature reinforces your brand recognition and allows you to make use of graphics rather than relying on huge amounts of text to get your message across.
With other forms of marketing, the ability to gauge ROI on campaigns results is almost impossible.
With email marketing software, determining your ROI is 100% accurate and delivered to you with ease.
After running a campaign you’ll be able to log in and check statistics on everything from open rates, email bounce rates, actions that customers took (i.e. purchases, enquiries, clicks on ‘more info’, etc.), what areas of your email were of the most interest and who was interested.
With the minimal cost involved in running this form of marketing and the detailed performance results available, it’s a very cost effective way of marketing almost any business.