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Online Marketing Strategies

Planning Session

Limelight takes a distinct approach to the briefing and quotation process.

We take the time to sit down with you and discuss your business goals. What do you want your website to achieve for your business? What are your products or services, and who are your target customers?

The answers to these questions help us determine your website’s functionality requirements.

The planning process gives us the information we need to compile a comprehensive design brief and itemised pricing structure. You can then make an informed decision about how and where you spend your budget.

In most cases this is a free service and the client is under no obligation to proceed with Limelight Marketing to complete the project.

To enquire about an eMarketing Planning Session, click here.

Search Engine Optimisation (SEO)

The best looking website in the world is useless until people visit it.

Building a beautiful website is only half the battle — getting traffic to your site is vital to a website’s success. And you want quality traffic, which means attracting Individuals who want to use your products or services.

Achieving SEO success is a crucial step in any eMarketing strategy.

Design Brief

Our Design Brief gives both clients and designers a detailed scope of the project and its intended marketing direction.

It ensures you have a detailed document outlining your purchase.  It also informs the developer what the site is being designed to achieve and who is its target audience.

This means that everyone involved in the project is on the same page, from the beginning of the build through to completion and launch.

All Design Briefs are accompanied by a detailed and itemised quote allowing you to see exactly where your budget is being spent. It gives you the ability to reduce costs by omitting less crucial features, if necessary.

To enquire about a Design Brief, click here.

Pay Per Click

Pay Per Click (or PPC) is the only instant and guaranteed way to be ranked on the first page of search engine listings.

As the name indicates, you pay every time someone clicks on your website listing.

Ultimately, PPC is a form of advertising. If not executed correctly it can prove quite expensive for small businesses.

Done well it can be a very powerful form of marketing. To learn more about PPC, click here.